Digital Ad Inventory Performance Analytics
Businesses need to drive return on advertising dollars and to achieve this they need powerful tools. While some tools provide engagement metrics, they fail to show a correlation between activities and results. There is a need to have the ability to project likely outcomes based on past experience and changing assumptions while being smart, flexible, and efficient.
What can Adage do?
Adage is your analytical toolkit to manage ad inventory and drive better advertising performance.
With Adage, you can:
- See all your digital properties in a single view
- Monitor revenue and engagement metrics
- Apply statistics to identify trends, highlight areas of strength and weakness
- Use powerful scenario-based forecasting capabilities to conduct what-if analysis and make intelligent projections
- Take immediate, informed action