The Implications of Shipping Direct to Consumer

The coronavirus pandemic gave direct-to-consumer brands a boost at a time when many in retail were hit hard. As consumers were advised to limit the number of trips to physical stores, many sought out online retailers more than ever before.

“Given the lockdown and COVID, more and more people are using online ordering and expecting to receive the shipment,” said Morris Cohen, a professor of manufacturing and logistics at the University of Pennsylvania’s Wharton School of Business and the co-director for the Fishman-Davidson Center for Service and Operations Management. “Going to a store to pick something up is less attractive.”

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About the Contributor

About the Contributor

John is a highly experienced Managing Director responsible for leading AArete’s Technology Solutions group, advising clients on technology strategy, development and implementation with a focus on profitability improvement, cost reduction and increased operational efficiencies. With experience working cross-sector as a CIO / CTO for high profile organizations such as HSBC, Lloyds Banking Group, Harrods and Barclays, he gained a track record of creating key change capabilities for complex business demands through technology solution delivery. Prior to joining AArete, he founded technology consultancies and spent 10+ years directing his company’s technical management and product development strategies. John is a graduate of Sheffield Hallam University, where he completed Master programmes in Enterprise Systems Management and IT Management and is a member of the IET and IEEE.