Ryan Bivona – Director, Digital Marketing

Ryan Bivona joined AArete in 2021 and leads all B2B elements of AArete’s digital marketing channels, including strategy, implementation, refinement, and measurement across web, SEO, SEM, ABM, display, email, and social. He brings 10+ years of marketing experience, having worked for ad agencies, Havas, and Patients & Purpose (a subsidiary of Omnicom) to bolster their client’s patient marketing.

Prior to joining AArete, he strengthened acquisition in SMBs at major telecommunications provider, CharterCommunications (Spectrum). Consistent with AArete’s data-driven approach, Ryan has brought a deeply analytical approach to his work throughout his career and uses data to help guide decision-making and support rationale. He is focused on providing the right message to the right audience through the proper channels and providing a positive user experience throughout their journey.

Ryan holds a Bachelor of Science in Business Administration with a concentration in Marketing from Southern Connecticut State University. Outside of the office, he can be found enjoying time with his family and spending an afternoon outside golfing or doing yard-work.