Why Contactless Fulfillment Popularity Could Last Well Beyond COVID-19

To prevent the spread of COVID-19, consumers and retailers are changing the way they interact both inside and outside brick-and-mortar stores, as many retailers modify curbside pickup to be “contactless” or “contact-free.” Similar “no-hands” models are being used for some home deliveries as a means to address shopper concerns.

While curbside pickup is not a new service, its initial marketing emphasized speed and convenience, while the contact-free variation is designed to reduce the possibility of transmitting infection. The transaction is contactless because payment is made online or in an app, and the customers’ orders are loaded directly into their trunks or backseats to maintain physical separation from store employees.

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About the Contributor

About the Contributor

Sean has over 20 years of experience in strategic profitability improvement, supply chain, outsourcing, operations management and advisory for the logistics and transportation industry. He has worked on a wide range of strategic projects, while having led successful initiatives and teams for some of the country’s premier transportation providers. Sean holds a Bachelor of Arts degree from The University of Toronto, a Bachelor of Science degree from D’Youville College and a Masters of Business Administration degree from The Edinburgh Business School, UK. Sean is a member of Blockchain in Transport Alliance (BiTA) and is a published author in CMCSP’s Supply Chain Quarterly, Transport Topics and the Association for Supply Chain Management.