Embrace Behavior-Rich Intent Data to Enhance Marketing, Merchandising and Pricing

While the use of intent data has become an established tool within B2B circles, retailers are slowly realizing they can leverage it to create targeted, highly relevant customer experiences throughout the shopper journey.

In the retail world, intent data can refer to information collected about a person’s shopping activity, with the added context of their behavioral patterns throughout the journey, collected with the goal of using that data to better predict purchase intent.

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About the Contributor

About the Contributor

Dino has 20+ years experience creating Digital Intelligence (DI) solutions including extensive experience in healthcare, analytics, application development, databases, problem solving and project management. He is a technology to business translator with strong understanding of healthcare business processes and ability to deliver impactful analytical and technological solutions. He has lead the development of 20+ scalable, dynamic, complex, flexible and secure DI applications through their whole project life cycle from the initial requirements gathering to deployment and user training. Dino holds a Bachelor of Science degree with a minor in Business Administration from North Central College, as well as a Masters of Science degree in Computer Science from North Central College.