17 Industry Experts Forecast Top Trends, Tech and Strategies as Retail Resets
Four key themes emerged in the 2021 Outlook Guide contributions from our distinguished panel of retail industry experts:
- The COVID-fueled ecommerce surge will continue even after the pandemic recedes as the flood of new customers discover the benefits of online shopping;
- Last-mile innovations (including BOPIS, curbside pickup and stores operating as micro-fulfillment centers) will continue to be first-order priorities for both consumers and retailers;
- Key technologies to watch will include order management, edge computing, IoT, livestreaming, contactless/frictionless checkout and heavily data-driven prescriptive analytics; and
- Even as store counts continue to shrink, brick-and-mortar will remain critical to omnichannel retailers’ strategies. However, their operations and the customer experiences they offer will have to adjust to consumers’ new priorities.
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