Mobile Commerce Is The Under-The-Radar Story In Consumers’ Flight To Digital Shopping

Communications theorist Marshall McLuhan famously said, “The medium is the message,” in his seminal book Understanding Media: The Extensions of Man published in 1964. Back then the medium were television, movies, books, newspapers and magazines. He couldn’t have envisioned the explosion of mediums that carry the messages in the digital age.

Today the ultimate “extension of man” is the mobile device. If mobile is the medium, then mobile apps are the message for brands and retailers. But there is still a lot of work to do to put the full power of mobile shopping into the hands of consumers.

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About the Contributor

About the Contributor

Tyler has robust experience leading multi-year sourcing initiatives within Higher Education, Retail, Consumer Products, Transportation and Energy, achieving over $250M in strategic profitability improvement. He has over 10 years of sourcing experience and developing strategic solutions regarding innovation, automation, process improvements, and strategic programs integral in generating substantial strategic profitability improvement. He has completed projects in a multitude of sourcing categories including temporary labor, most facilities (material and services) areas, IT hardware and software, scientific supplies, supply chain/transportation, outsourcing and human resource benefits. Tyler holds a Bachelor of Science degree in Environmental Economics from the University of California, Berkeley, and is a published author in Internet Retailer.