AArete Partners with University to Eliminate Single Use Plastics While Improving Revenue

This is an AArete Higher Education Insight


AArete partnered with a major research university on a focused effort to review their primary pouring rights contract and identify strategies to bring both sustainability value and financial value including:

  • Remove single use plastics 
  • Improve unit pricing 
  • Enhance sponsorship dollars 
  • Establish improved scholarship and other financial benefits

The focus was across all auxiliary and athletic enterprises across the University.


AArete combined their robust market intelligence with a team of supply market experts and industry consultants to execute a year-long strategy to renegotiate a third party contract while meeting critical sustainability goals. Combing this information with a proven approach, AArete was able to use a hands-on methodology to implement successful outcomes within the relationships.


The university was able to exceed single use plastic removal timeline while also extracted value including:

  • $500K/year in improved financials
  • Enhanced partnership opportunities including scholarships and sponsorships
  • Removal of single use plastics within 6 months of contract execution 
  • Improved contract flexibility to support future university needs

Learn more about AArete’s Profitability Improvement solutions