Marketplace Stability Amid Uncertainty: Preparing for 2026
This is an AArete Healthcare Payer insight
As open enrollment approaches, Marketplace health plans are navigating one of the most unpredictable seasons yet.
With ACA subsidies set to expire, more than 4 million Americans could lose coverage, leaving behind a smaller, higher-cost risk pool. The result? Premiums could rise by as much as 18%, out-of-pocket costs may increase, and more payers could exit the market, reducing member choice and further destabilizing the landscape.
What’s Ahead for Marketplace Health Plans
The ripple effects of subsidy expiration could reshape participation, pricing, and population health for years to come. Health plans that act now by understanding member behavior, managing risk, and optimizing cost structures can position themselves for success in 2026 and beyond.
In this video, Paul Schuhmacher, Managing Director at AArete, shares insights into how payers can proactively prepare for the challenges ahead. Drawing from AArete’s work across national and regional plans, Paul outlines practical ways to strengthen stability and maintain competitiveness in uncertain times.
Strategies to Build Stability and Growth
Watch the video below as Paul discusses how health plans can:
- Leverage predictive models to identify members most likely to drop coverage.
- Implement targeted retention and growth strategies to keep at-risk populations enrolled.
- Pursue disciplined medical cost reduction to stabilize premiums, attract healthier members, and strengthen the risk pool.
The Takeaway: Proactive Plans Will Lead the Market
If ACA subsidies sunset, coverage will shrink, costs will rise, and risk concentration will intensify. But plans that take data-driven, member-focused action today will be best positioned to safeguard stability, sustain membership, and thrive in the years ahead.
AArete continues to help payers navigate evolving policy landscapes, optimize operational performance, and deliver meaningful member outcomes, humanizing data for purposeful change®.
